The readership base of IndexUniverse.com is very different from that of our printed publications. Because the Web site is publicly open to nonqualified readers, our surveys show that nearly half of the IndexUniverse.com readership consists of individual investors. IndexUniverse.com data is not BPA audited, but a good many of the site's readers can be cross referenced with audited Journal of Indexes and Financial Advisor magazine subscription bases. In addition, readers voluntarily took part in a survey that gave us an idea about their background and investing preferences.

• Over 225,000 page views, and 40,000 unique visitors per month
• Number of registered users of the site: Over 10,000*
• Data is based on a June, 2006 BPA Audit of CFPN publications

Demographics for Qualified User Base**

Describe your profile.

• Financial Advisor 31.56%
• Investment Management 20.12%
• Ordinary Investor 17.77%
• Brokerage 4.13%
• Academic 4.00%
• Mutual Fund Management 2.94%
• Plan Sponsor 1.42%
• Pension Fund Management 0.93%
• Index Provider 0.59%
• Other 16.53%

Personally Sell / Recommend Investment Advice:

• Yes 60%
• No 36% N/A 4%

Selected Readership Survey Results***

• Individual Investor 57.06%
• Advisor 14.72%
• Broker 3.07%
• Index Provider 3.07%
• Fund Manager 2.45%
• Academic 2.45%
• Researcher 2.45%
• Plan Sponsor 0.61%
• Institutional Investor 0.61%

On a scale of 1 (novice) to 5 (very knowledgeable), rate your knowledge of benchmarks and index investing.

1 ......21.47% 2 ......5.52% 3 ......22.09% 4 ......24.24% 5 ......15.95%

How often do you visit IndexUniverse.com?

• Daily 28.22%
• Weekly 19.63%
• Monthly 22.09%
• Other ........19.63%

What are your total portfolio assets?

• Over $500 Million ....15.72%
• $100 - 499.9 Million....13.19%
• $50 - 99.9 Million....9.78%
• $25 - 49.9 Million ....10.92%
• $10 - 24.9 Million....13.19%
• Under 10 Million....37.21%